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Graphics speak louder than words. Why are we saying that? Research suggests that an individual’s brain processes visual information 60,000 times faster than words. The study suggests that good content can help in increasing website traffic and generates more sales. This article will explain why graphic design is important. How it can help you achieve your business goals.
Imagine spending hundreds of dollars on something which your audience disapproves of. To publish a perfect ad you should have a perfect blend of attractive ad copy and creative graphics. It is very important that you understand your audience. Knowing what your audience likes and gets attracted to is very important. Color combinations, fonts, and visuals can make a big difference in any post. While designing your ad keep in mind everything should sync with the theme and message of your ad. Also, remember that graphics should be relevant to your audience. Your audience should feel connected with your posts. MNCs and small businesses may also use these tips. About, 80% of small business says that graphic design plays a vital role in their success. Also, there are many applications where you may create free graphics for your ad.
Brand identity means how you want your audience to perceive your brand. For that, you need to pay attention to what you are sharing and telling them about your brand. For instance, people say that colors have meanings. Hence, you may choose colors for your business logo that matches your brand. A theme can be used for your social media platforms. By using similar colors, fonts, and designs. You can design your posts similar yet different from each other. Synchronizing all your social media platforms is important to build up a unique brand identity. When your post appears in the audience’s feed they know that it is you because that is your style, your theme.
Your graphic designs can be the reason your audience trust your brand. How? Let us tell you. Imagine having well-designed graphics on your social media feed that also look professional. Creative infographics aid in grabbing the audience’s attention and also provide information. This helps in building a relationship of trust between your brand and your audience. Why would it not? Imagine yourself as a social media user and you see a brand sharing content that is creative. Content that has attractive graphic designs, and infographics. This will give you a great user experience and you will like the brand. Whereas, a brand that has text-based posts, has a less colorful feel that does not go with the brand logo or theme. In the end, you will not like the brand nor trust it because they do not have a representable online presence.
A study suggests that 75% of people judge the credibility of a brand through its website. Another research says that 94% of visitors will leave your website if it is poorly designed. See what helps consumers to stay and explore more your website. Also, re-think if your website is good enough…
As discussed earlier in the article. Graphics speak louder than words. When we add graphics to something, it adds more value to the message you have mentioned in words. With strong graphic design, you can give meaning to a simple sentence. Do you know that 55% of businesses use graphic designing to communicate better with the customer? Through graphic designing, you can summarize the whole concept in a small image. For instance, you can summarize a blog in an infographic.
Imagine you want to buy a cake but when you visit the bakery you see a broken window glass, dust, and flies. Will you enter the bakery? Will you try the cake? No, you won’t. Why? Because the shop was not maintained. It left an impression that the product might be of average quality and taste. This is what happens when you do not pay attention to graphic designs.
Websites are your online stores, you need to set them as a shop. Visitors should see what you offer, what you sell the most, and what others say about your products. It should not be congested and every product should be easy to find. If we talk about your social presence then it is your brand image builder. What you will share with your audience will perceive that. It is as simple. If you have complicated graphic designs on your feed where too much text is added it would be difficult to read. Is too less text it would look empty. It is too light colors it would look dull. If too much colorful it would be blended. Hence, everything should be balanced and well thought out because first impression matters.
With the help of this information and by following the tips. This will be an in-depth guide for you on why graphic design is important for businesses in 2023. You can achieve desirable results and you will see your business grows. Remember that consistency is the key. This is not all. There is much more that graphic design offers.