Before discussing the complex parts of content creation, first let’s understand what does content creation mean.  

What is content creation? 

Content creation is coming up with the ideas and then giving those ideas visual or written form. The created content could be in the form of video, blog post, infographic etc. While creating the content one should consider the customers’ interests and preferences. This content helps in increasing the traffic of your website which leads to more customers. 

Now when we know the basic definition of content creation let’s dig it a little deeper and learn about the different aspects of content creation.  

May be right now you have a list of questions regarding to this topic such as why we should create content at the first place or what type of content we should create? How do we know that what content our customers would like to receive.? and so on.. 

But after reading this article, hopefully you will get most of your answers.  

Why do we need to create content and why content creation is important? To answer this question we will first look at some important statistics about content creation.  

IMPORTANT STATISTICS ABOUT CONTENT CREATION: 

After researching a lot on the internet, we got to know that videos and blog posts are the most important types of contents in 2021. These are not only the  most popular in the internet users but also most consumed and appreciated forms of content. Here are some interesting facts about blog posts and videos. 

1. 55% more traffic is attracted by the blog posts of a website. 

1. On average a blog contains 1269 words. 

1. Those marketers who understand the importance of blogging, see a positive ROI from their efforts 13 times more. 

1. On the internet 77% people read blogs.  

1. Daily more than 4.4 million blog posts are published. 

1. Average time a writer takes to write a blog post is 3 hours and 55 minutes. 

1. Video marketing increases website traffic, 87% of the marketers say this. 

1. Every day 55% of the internet users watch videos. 

1. The highest ROI form of content is video, 40% of the companies say that. 

1. The favorite way to learn about a product of 66% of the customers is a short video. 

[Source100+ Up-To-Date Content Marketing Stats (2021) (backlinko.com)] 

With the help of these statistics, you can understand the importance of content creation to some extent but to explain why content is creation is important for your business more clearly we are highlighting some major points below. 

IMPORTANCE OF CONTENT CREATION: 

• It helps to educate the audience 

Suppose you want to buy a car so what is the first you would do? You will search on the internet about cars, the best companies, the latest models, prices, and other details. Suppose you see my company’s model and you like it somewhere on the internet. Now you will want to learn more about that specific model, for example, the material which is used and different properties. You visit my website but you do not find such details you only find a short description. What would be the impression on you? Definitely, not good. More are the chances that you do not buy from me.  

Whenever a potential customer decides to by a product or a service the first thing he does is search the details about it. Customers never buy something they do not know about. What we have to do is keep our internet pages updated and full of different details about our products and services. Potential customers find it interesting to know about the things they are going to have. It excites them. And when they will know enough about us an indirect connection will be there. Potential customer will have a feel of trust for us and he will surely want to try us.  

As we mentioned these statistics above : 

On the internet 77% people read blogs.  

Daily more than 4.4 million blog posts are published. 

The favorite way to learn about a product of 66% of the customers is a short video. 

What do you think why so many people read blogs and watch videos? Because they want to know. So, inform them about you and create content about your services and products.  

Another most important thing is, always focus on  what your customer wants to know.  

Definitely your potential customer has a problem and to find the best solution he Is searching different pages. You have to focus on the point that how your product and service is helpful.  

• Top ranking in SEO 

When we talk about searching then we know that search engines are involved. Content creation and search engines are deeply connected. I have mentioned this before that people like to visit first few websites of a search engine. If you do not rank in the top results of relevant content then you need to improve your content creation. You have to focus on key words and the relevancy of your content. Your content has to be strong in order to attract users and rank good. You only have to keep ‘your behavior’ towards your potential customer. So, then you will automatically create the content that your potential customer values.  

In this way you will engage more people and the more people you engage the more you will be successful at content creation. More people will be visiting your website or other platforms. Which ultimately results in increasing number of customers.  

• Boost your Social Media campaign  

We all know that how important social media is in 2021. If you are not an active social media user and do not how much important it is for your business then read this article. It has some important facts about social media and how can you use social media to grow your business.  

[social media article] 

Social media was used for fun and all but now, in 2021 people are using social media very efficiently for their businesses. Social media is one of the best way to connect with your audience. You get instant feedback because of social media, you get to know what people want from you, their queries and concerns. And that is a powerful opportunity to know your audience and deliver the best.  

Your social media needs content to work for you. You do not fluid your social media with long articles and blogs but you provide basic information. Any new product or services you’re planning to launch, any discount offers. Something interesting and juicy. It attracts the targeted audience and leads them to your website to learn more and place an order. 

Providing value is important not only in the products and services but in everything that you do for your audience and the same rule we apply for content sharing. Sharing links of your other social media accounts and website does not work here, you have to originate strong content for your social media too.  

CONTENT CREATION IDEAS: 

In the process of content creation, the first most important part is what should be the topic or what the audience needs to know. For the idea there are different techniques to use.  

• Team Discussion 

Discussion is always a good idea before decision making. People who work for customer support or sales workers know more about the customers than any of other workers. Asking them about customers’ concerns and queries is helpful for the creating new content. In this way we will have topic for the upcoming content and customers will also be satisfied.  

• Be in audience’s shoes 

Suppose yourself as your customer. We know that a marketer’s main job is to identify audience’s needs and to understand what they want from us. If we think like a customer, we will find out what content will grab the attention of the customer. The content made while keeping the customer’s perspective in mind will definitely excite and help your customer. 

• Customers’ feedback 

When a potential customer visits your website or social media accounts, questions generate in his mind and you get DMs or E-mails in result. You also get your current customers’ feedback. Using these components for content creation shows how much you care about your customer.  

SUMMARY: 

Content creation is using words, videos or images to share information and messages to the potential customer according to the customers’ need. Some statistics about content creation are: 

• 55% more traffic is attracted by the blog posts of a website. 
• On average a blog contains 1269 words. 

• Those marketers who understand the importance of blogging, see a positive ROI from their efforts 13 times more. 
• On the internet 77% people read blogs.  
• Daily more than 4.4 million blog posts are published. 
• Average time a writer takes to write a blog post is 3 hours and 55 minutes. 
• Video marketing increases website traffic, 87% of the marketers say this. 

• Every day 55% of the internet users watch videos. 
• The highest ROI form of content is video, 40% of the companies say that. 
• The favorite way to learn about a product of 66% of the customers is a short video. 

Content creation is important for many reasons, three of them are: 

1. It helps to educate the audience. 

1. it helps to rank in top SEO search results. 

1. It helps to improve social media campaign. 

All the above three points lead to add more traffic to the website. 

Some ideas which we can use to create content are: 

1.    We can ask our team for ideas. 

1.    We can think from audience’s perspective. 

1.    We can use customer’s feedback, DMs and E-mails.