Our first step will be to establish a maintained Social Media presence by 
communicating brand values to the target market with scheduled calendar 
creative posting. Furthermore, in this phase, we will be setting up data 
fetching tools such as Facebook pixel & Google Analytics to integrate the 
website with our Advertisement Media

After establishing our presence, We will start testing advertisement 
campaigns to find out in which segment of respective Social Medium’s 
algorithm, our customers are found. As soon, as we start getting satisfactory 
results and reach the Break-Even phase, We will move on to the next phase.

After finding out the segmentations in which our customers are found and 
reaching the Break-Even level, Our next goal will be to minimize the 
advertisement cost and maximize the number of purchases made so we can 
improve our ROI and increase profit margin. To do so, We will keep 
running our best performing Campaigns simultaneously with the new test 
campaigns, so we can adapt to new findings.